Victor Ray is back and making waves with his latest single, “Sticks & Stones,” a soulful throwback anthem featuring UK rap heavyweights Kojey Radical and Strandz. This new track is a bold declaration of perseverance, tackling themes of self-doubt, ambition, and the struggles of growing up in environments that often stifle dreams. “Sticks & Stones” is the first taste of Ray’s upcoming EP, I WILL., set to drop in March via Capitol Records.
With his signature blend of powerful vocals and evocative storytelling, Ray dives deep into personal and universal truths. Over a beat that fuses a pitched-up soul sample with a ’90s-inspired groove, he paints a vivid picture of urban life, where the gray skies threaten to dim dreams entirely. But rather than giving in, Ray’s lyrics serve as a rallying cry to push through the noise and believe in your story. Kojey Radical and Strandz match that energy with raw, gritty verses of their own, and Ray even surprises with a rare rap verse that showcases his ability to hang bar for bar with his guests.
The accompanying music video, directed by Harvey Pearson, mirrors the song’s depth. Opening on a rooftop overlooking the city at dusk, the video quickly shifts to a striking black-and-white parking garage setting, full of dramatic shadows and textured visuals. It’s a simple yet powerful backdrop for the song’s message.
“‘Sticks and Stones’ is the story about where I’m from and the walls that are encased over a young child’s dreams due to the environment they’re raised in,” Ray explains. “The song also dissects the voices of self-doubt that I had to overcome to allow myself to believe that my story is worth telling.”
This single is part of Ray’s ongoing EP series, which has charted his personal and artistic growth. His previous EPs, including June’s I TRIED., have cemented him as a force in the UK soul and R&B scene. Tracks like the viral hit “Comfortable” and the epic duet “Falling Into Place” with Debbie have proven Ray’s ability to balance vulnerability and strength, creating music that resonates on a deep level.
Beyond the studio, Victor Ray’s live performances are where he truly shines. Over the past year, he’s headlined a sold-out European tour, opened for Teddy Swims, and captivated festival crowds at Montreux Jazz Festival and BBC Radio 1’s Big Weekend. With his I AM. Tour on the horizon and pre-sales already sold out, it’s clear that Ray’s star is only rising.
Victor Ray isn’t just telling his story—he’s making sure everyone hears it. And with “Sticks & Stones,” he invites listeners to confront their own doubts, embrace resilience, and keep striving for the stars, no matter how gray the skies.
Check out the new single and video now—you’ll be glad you did.
Check out this latest release and listen to more of Victor Ray on Spotify & YouTube.
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