By: Staff
Tamar Berk delivers an infectious self-reflection in the music video for "That's Not a Lie."
The opening guitars cut through like thunder, blazing with distortion and immediately clearing the air with a powerfully catchy, slightly pop-infused rock anthem. Berk’s multi-instrumental prowess and commanding vocals elevate the track, blending a raw rock essence with a playful, memorable melody. Fans of her work will find the same compelling energy and depth here that have marked her career, making this video release all the more exciting.
The video’s visuals are a highlight, showcasing Tamar playing every role in the band, with a semi-transparent version of herself layered on each side, performing on both guitar and bass—a truly striking effect. As our protagonist, Tamar sits on a couch, seemingly disengaged, while images of sticky notes accumulate on her face and body.
The lyrics drive home the song’s introspective theme:
"But you said I was mean / You said I was cruel / But there's no evidence of said ridicule / you said i was harsh and I was unkind and that I could not make up my mind / and that's not a lie…x2”
We’ve been drawn to this song for a while, finding its candid reflections on self-awareness resonant and refreshing. Who among us wouldn’t benefit from seeing ourselves honestly, even when the truth isn’t flattering?
As the sticky notes accumulate with increasingly biting words, Tamar’s expression turns tearful, highlighting the emotional weight of harsh critiques that can wear on anyone’s self-worth. The video beautifully captures how overwhelming it feels when someone unloads all their grievances at once. Self-improvement takes time, and expecting instant transformation often only leads to heartbreak. In a poignant twist, Tamar ultimately smiles, perhaps realizing that the real issue was never her faults but rather the person behind the sticky notes.
About Tamar Berk and Good Times for a Change
"That's Not a Lie" marks the second track on Tamar Berk's newly released album, Good Times for a Change. A talented San Diego-based singer, songwriter, and multi-instrumentalist, Berk reflects on communication, relationships, and the challenging truths we face in our quest for self-acceptance. The video for “That’s Not a Lie” channels feelings of interrogation and accusation, yet ultimately finds comfort and security in being accepted, flaws and all.
September 6, 2024, marked the release of Berk’s fourth solo album, Good Times for a Change, which she describes as meditative, balancing the tension between holding on to the past and embracing change. The album’s title is inspired by a favorite line from The Smiths, summarizing its theme of embracing vulnerability as she navigates her journey “somewhere in between” her past and future. Good Times for a Change follows Tiny Injuries, released just last year, and captures her evolution from grief toward renewed hope. “Some days, I feel like I’m emerging from a dark cave,” Berk reflects, “but on others, I feel pulled back in. Letting go is hard, especially when holding on feels like keeping a part of someone with you.”
Berk’s power-pop style and hook-laden sound shine through on this album, a blend of lyrical introspection with buoyant, energized music. The release has already garnered praise from outlets like Bandcamp, describing her as having “effortlessly hooky power-pop with bright polish and effervescent energy.” Big Takeover highlights Berk’s deft blend of mood and melody, describing her influences as spanning from The Bangles to Phoebe Bridgers. As she celebrates the album’s launch, Berk shares the lead single “Good Impression,” which reflects on the need to adapt perceptions and confront our inner thoughts—a recurring theme in her songwriting.
A versatile artist, Berk expands her sonic palette on this album, combining ‘80s new wave, ‘90s alternative, and richly layered vocals. Tracks like “Comin’ Around to Me Again,” a poignant reflection on her father, and the wistful “Chicago,” find her navigating personal memories with clarity and heart. Throughout, Berk incorporates an eclectic mix of instruments, from guitars and synths to the retro Farfisa and Wurlitzer organs. Collaborators, including drummer Matt Walker (Smashing Pumpkins, Garbage) and engineer Sean O’Keefe (Fall Out Boy, Plain White T’s), join her, creating an album that is as rich and layered as it is vulnerable and introspective.
With comparisons to icons like Liz Phair, Aimee Mann, and Olivia Rodrigo, Berk’s music resonates across generations, her songs striking a universal chord as she explores identity, memory, and self-discovery. She reflects, “I write lists of things to change about myself, navigating the subconscious thoughts that emerge when I write. It’s surprising what you uncover.” Tamar Berk’s work offers a rare, honest exploration of self, capturing the struggle and beauty of personal growth.
Don’t miss Tamar Berk’s gripping new video, "That's Not a Lie." Stream, share, and experience the powerful reflections and unforgettable hooks of this standout track from Good Times for a Change!
Check out this latest release and listen to more of Tamar Berk on Spotify & YouTube.
Comments