By: Staff
Looking Back: Laila!’s "Not My Problem" and Its Triple Platinum Journey
Laila!’s "Not My Problem" is more than just a freestyle turned hit—it’s a cultural moment. Since its release, the track has skyrocketed, landing her a triple platinum plaque and a permanent spot in the hearts of fans everywhere. What started as a quick studio session is now one of the standout highlights from her debut album Gap Year!.
From topping Billboard's TikTok Top 50 and Hot R&B charts to the unforgettable buzz around her "Not My Problem" hotline, Laila! struck gold with this one. Fans—especially kids—flooded her hotline with messages, creating a community around the song that just shows how deeply it resonated.
The video, directed by Otmara Marrero, added another layer of fun and nostalgia to the experience. Laila! and her friends catching her boyfriend cheating is a storyline straight out of a '90s late-night cable commercial. Throw in the cheeky infomercial for the hotline, and you’ve got a visual that matches the song’s carefree, IDGAF energy perfectly.
Then came the remix, and things only got bigger. Cash Cobain led a star-studded lineup featuring Kenzo B, Lay Bankz, Luh Tyler, Anycia, Chow Lee, Kaliii, YN Jay, FLEE, Don Q, and Rob49. It was a party on a track, with each artist adding their own flair to a song that already had undeniable swagger.
Laila!, daughter of hip-hop legend Yasiin Bey, has proven she’s carving out her own space in the industry. Writing, singing, rapping, and producing all of her music, she blends '90s and 2000s vibes with a fresh twist that feels both nostalgic and new. It’s no surprise she’s hit triple platinum with "Not My Problem"—it’s a track that captures everything we love about Laila!: her creativity, her confidence, and her unique sound.
Looking back, "Not My Problem" was always destined for greatness. It’s gone from a freestyle in the studio to a triple platinum sensation that’s taken on a life of its own, showing just how far Laila! has come, and how much further she’ll go.
Check out this "Not My Problem" and listen to more of Laila! on Spotify & YouTube.
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